Listing Strength (LS) is a score given to a listing out of ten total points. You can find this number as a column in the Chrome Extension between the average rating and BB Seller.
The LS is a sum of all the points that we deem important to a listing's perceived "strength". The total score is based on a number of different variables that make up a sum that is then divided to give an indicator of listing strength (0-10).
At a high-level the Listing Score takes the following into account:
- Does the keyword used for the search on Amazon match the title exactly, or broadly? Depending on the type of match the score will be higher or lower.
- Bonus points for every word in the search term that is in the title.
- Bonus points for longer title utilizing more characters.
- Points scored for more Bullet Points utilized, and maximizing the number of characters used in each bullet.
- Listings will receive more points the more photos the listing utilizes.
- Bonus points awarded for a video added.
- Listings receive more points depending on the number of reviews that listing has. You will receive bonus points depending on various different tiers. For example:
- 10-99 reviews
- 100-499 reviews
- 500-999 reviews
- 1000+ reviews
- Bonus points are also awarded depending on the listing average review rating. Listings only receive points if the average rating is: between 4.3-4.7 stars, or over 4.8 stars.
- Bonus points are also added depending on the average score in relation to the total number of reviews (for instance, a listing that has 4.8+ average stars with 10 reviews will score less points than a listing with 4.8+ average stars with 30 reviews, etc.).
This is the basic outline for the Listing Score breakdown. If you still have questions please reach out to our dedicated support team!