Listing Strength (LS) is a score given to a listing out of ten total points. You can find this number as a column in the Chrome Extension between the average rating and BB Seller.
The LS is a sum of all the points that we deem important to a listing's perceived "strength". The total score is based on a number of different variables that make up a sum that is then divided to give an indicator of listing strength (0-10).
At a high-level the Listing Score takes the following into account:
Does the keyword used for the search on Amazon match the title exactly, or broadly? Depending on the type of match the score will be higher or lower.
Bonus points for every word in the search term that is in the title.
Bonus points for longer title utilizing more characters.
Points scored for more Bullet Points utilized, and maximizing the number of characters used in each bullet.
Listings will receive more points the more photos the listing utilizes.
Bonus points awarded for a video added.
Listings receive more points depending on the number of reviews that listing has. You will receive bonus points depending on various different tiers. For example:
Bonus points are also awarded depending on the listing average review rating. Listings only receive points if the average rating is: between 4.3-4.7 stars, or over 4.8 stars.
Bonus points are also added depending on the average score in relation to the total number of reviews (for instance, a listing that has 4.8+ average stars with 10 reviews will score less points than a listing with 4.8+ average stars with 30 reviews, etc.).
This is the basic outline for the Listing Score breakdown. If you still have questions please reach out to our dedicated support team!